Artist by Nature. Strategist by Trade.
I’m Briana Sanchez. Born and raised in Houston, I grew up filling sketchbooks and chasing stories—a journey that took me from Kinder HSPVA to MICA. Today, I use that creative foundation to solve complex visual problems, bridging the gap between imaginative storytelling and technical production reality.
As a Lead Graphic Designer, I don’t just design images; I architect entire brand ecosystems. From spearheading industrial product concepts and packaging layouts to directing high-profile, multi-million dollar licensed collaborations for global icons like Mattel and Universal Studios, I bring meticulous organization to high-stakes creative pipelines. Whether I’m illustrating a children's book, expanding representation through inclusive character worldbuilding, or auditing external agency campaigns, I thrive on turning massive, complex ideas into scalable commercial successes.
When I’m not designing, you can find me diving into physical craft and fabrication, exploring the Houston art scene, or hanging out with my three black cats.
Career Highlights
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Directing high-stakes design approvals and physical product rollouts for world-class entertainment and retail powerhouses, including Mattel and Universal Studios. Meticulously managing complex legal style guides, global trademark boundaries, and cross-company communication pipelines to deliver high-performing licensed product lines like the Barbie Moon Crater Brownies and Minions kits.
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Bridging the gap between 2D conceptual illustration and physical retail realities. Managing complex print production dielines, prototyping pipelines, and component architecture. Responsibilities span everything from engineering technical turnaround factory blueprints for the Baking Bestie plush toy line to designing physical layouts for custom, branded industrial baking tools.
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Spearheading complete intellectual property development from narrative lore to final manufacturing. Established the creative vision and visual ecosystem for corporate mascot Baking Buddy, scaling the character across digital media, social platforms, and physical products. Successfully executed the end-to-end production pipeline—from initial storyboards to print-ready delivery—for a comprehensive children's publishing project.
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Acting as a central brand steward to align internal and external stakeholders across multi-channel campaigns. Auditing and refining digital assets from external marketing firms (ATTN Agency), web development partners, and Amazon storefront vendors to safeguard absolute brand continuity. Delivering elite organization to fast-moving timelines, including asset handoffs for national television spots like Good Morning America and onboarding networks of social media influencers.
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Managing demanding design-to-production workflows with an emphasis on rigorous asset organization and speed. Successfully built, structured, and organized high-turnaround commercial apparel collections, averaging 40+ original designs weekly (8+ daily) under aggressive seasonal timelines while keeping all data scalable and non-destructive.
Many Worlds Tavern Podcast
Brand Advocacy & Multimedia Strategy
As a core brand personality and content strategist for Many Worlds Tavern, I directed digital identity growth through creative programming and on-camera engagement. Whether driving fresh content frameworks or performing as a featured guest on the MWT Podcast, I built authentic community connections that elevated brand loyalty. This experience highlights my expertise in high-level brand representation—successfully translating a passion for gaming and narrative into highly relatable, high-performing multimedia content that captures and scales growing audiences.