Global Brand Licensing & IP Partnerships
A visual showcase of end-to-end product design, custom retail packaging layouts, and digital assets for multi-million dollar global entertainment properties. This gallery features my compliance work, style guide asset management, and creative layouts for premier licensed lines with Mattel (Barbie) and Universal Studios (Minions).
Product Development & Component Design
A look inside the physical manufacturing process, detailing everything from flat print layouts and strict dielines to final 3D products. This section includes component designs for educational packaging lines, factory turnaround blueprints for the Baking Bestie plush toy, and industrial design concepts for custom branded tools.
Mascot Worldbuilding & Editorial Publishing
From loose concept sketches to print-ready production. This gallery highlights the character sheets and lore created to scale corporate mascot Baking Buddy and Baking Bestie across products and media. It also includes the complete layout, illustration pipeline, and storyboards for an upcoming children's book project.
Digital Content Strategy & Campaigns
A collection of high-volume digital marketing assets, synchronized social media campaigns, and curated email layouts. Features multimedia asset optimization, product photography layout direction, and video editing work utilized for commercial paid ad amplification.