Engineering the physical realities of consumer products—from manufacturing-ready blueprints and strict print dielines to multi-component retail packaging ecosystems.
Product Development & Component Design
Baking Bestie Character Plush: Factory Specifications
Engineered factory-ready character reference sheets for the Baking Bestie plush toy line. Provided manufacturers with precise 2D turnarounds detailing material dimensions, fabric color hex codes, structural seamlines, and custom embroidery specifications.
Industrial Design Concepts & Prototype Development
Directing early-stage industrial concepts and interactive component prototyping for upcoming branded tool lines. Translating initial product ideas into technical vector blueprints that map out exact scaling dimensions, surface print placements, and functional hardware mechanics during active development.
Product Specification & Mat Redesign
Owned the end-to-end design and visual overhaul of the signature 11.75 x1 5.5-inch silicone cooking placemat. Translated corporate identity goals into production-ready vector blueprints, executing the layout in the new brand blue palette and centralizing the redesigned company logo. Balanced aesthetic engagement with educational utility by detailing custom illustrations of top-selling STEM kits alongside precise measurement rings and kitchen conversion charts, ensuring all technical specs were fully optimized and finalized for direct manufacturer production.
Large-Scale Brand Execution & Truck Wrap Design
Owned the end-to-end conceptualization and visual design of the company's first custom vehicle wrap. While I had never previously designed for a commercial truck, I tackled the challenge head on by repositioning my approach to the medium. I leveraged my deep expertise in our brand identity and my background in digital marketing, social media, and ad campaigns to treat the vehicle as a massive mobile billboard. To ensure total alignment with executive leadership, I built a highly structured, iterative review process for the CEOs. By presenting strategic layout variations and refining the visual hierarchy step by step, we successfully nailed down a final, production-ready design that perfectly translated our energetic digital presence into a physical, large-scale marketing asset.
End-to-End Retail Kit Architecture
Developed comprehensive product component systems for themed educational kits. Responsibilities included establishing custom packaging dielines, balancing vibrant illustrative styles with technical text formatting, and managing print-ready specifications for multi-piece retail assembly.
