Elevating brand identity and multi-channel growth through strategic logo redesigns, strict visual style guide development, and the creative direction of high-converting marketing campaigns.
Digital Content Strategy & Campaigns
Brand Identity & Logo Redesign
Spearheaded the comprehensive brand logo redesign in collaboration with Charly Agency to establish a cleaner, modernized visual identity. Defined and delivered rigorous brand guidelines, including exact typography and color systems, while leading strategic cross-functional meetings to align corporate direction, brand values, and aesthetic execution.
Meta Analytics & Content Creator Briefs
Analyze Meta performance data and marketing metrics to architect strategic video production briefs for on-camera content creators. Direct end-to-end video editing pipelines, prioritizing high-retention hook frameworks and multi-platform asset optimization to amplify paid commercial ad performance.
ATTN Agency Collaborative Marketing Campaigns
Oversee and direct digital marketing email strategy in direct collaboration with external growth firm ATTN Agency. Manage visual assets, layout hierarchy, and copy alignment to safeguard brand continuity while optimizing conversion rates across high-volume subscriber pipelines."
Cross-Channel Static Social Media & Brand Ecosystems
Partner with internal community management to establish and protect brand guidelines across all customer-facing touchpoints. Conceptualize and design static social media assets and interactive community platform graphics to foster consistent audience engagement and visual alignment.
