Mascot Worldbuilding & Editorial Publishing
Developing cohesive intellectual properties from narrative concept to scalable design systems, character lore, and active publishing pipelines.
Baking Buddy IP Universe & Visual Assets
Established the core creative identity and visual ecosystem for the brand's signature mascot character lines. Developed scalable vector asset frameworks, character turnarounds, and diverse narrative worldbuilding designed to seamlessly extend the IP across multi-media platforms and product lines.
"Meet Baking Buddy" — Children's Book Publishing (In Progress)
Directing the end-to-end publishing pipeline for the upcoming children's book, Meet Baking Buddy. This look behind the scenes showcases the active multi-stage production workflow—transitioning from initial structural storyboards and narrative pacing layouts to refined line art detailing and comprehensive digital coloring phases.
