Global Brand Licensing & IP Partnerships.
Directing end-to-end product design, custom retail packaging layouts, and asset management for world-class entertainment properties.
Barbie™ Moon Crater Brownies
Designed retail packaging and interactive educational components in strict compliance with Mattel's global style guides. The project successfully pairs the Barbie brand with empowering STEM concepts that challenge young girls to dream big.
Extended the physical product launch into a synchronized digital campaign, designing high-engagement social media assets that maintained absolute visual alignment with Mattel’s brand guidelines across all platforms.
Universal Studios & Illumination: Concept Exploration & Interactive Assets
A gallery tracking the agile visual development and structural iteration required when designing for premier entertainment licensors. This collection showcases the evolution of an IP partnership from early-stage product exploration to a multi-component interactive kit pipeline.
Concept Iteration: Early development layouts for a proposed Minions Mousse kit, followed by the strategic design pivot into the Minions Mischief Cupcakes rollout—featuring two distinct visual concept directions and final production layout guides.
Narrative Product Extension: Visual layouts for an expansive "Around the World" storytelling concept, directing the thematic assets used to guide young consumers through a global tracking activity.
Interactive Print Systems: Production-ready packaging architecture, including a custom activity map and accompanying sticker sheets designed across two separate layout sizes and dimension specifications.
Industry Commendation
Commended by global licensing partners for executing industry-leading organization and asset management workflows throughout complex cross-company approval cycles.