Global Brand Licensing & IP Partnerships.
Directing end-to-end product design, custom retail packaging layouts, and asset management for world-class entertainment properties.
Barbie™ Moon Crater Brownies
Designed retail packaging and interactive educational components in strict compliance with Mattel's global style guides. The project successfully pairs the Barbie brand with empowering STEM concepts that challenge young girls to dream big.
Extended the physical product launch into a synchronized digital campaign, designing high-engagement social media assets that maintained absolute visual alignment with Mattel’s brand guidelines across all platforms.
Universal Studios & Illumination: Concept Development & Visual Strategy
Directing early-stage concept development and digital mockups for upcoming licensed partnership kits with Universal Studios and Illumination. Navigating complex style guide parameters during active product development to establish seamless character integration, typography systems, and packaging architecture ahead of production lines.
Industry Commendation
Commended by global licensing partners for executing industry-leading organization and asset management workflows throughout complex cross-company approval cycles.