High-Volume Commercial Merchandise
Designing for physical products means mastering constraints without sacrificing personality.
In my current role at Imprint, I operate at a high-volume cadence, delivering an average of 40+ production-ready assets per week. This collection showcases my ability to translate broad market trends into retail-ready designs across a wide range of substrates—from apparel and foam coozies to stadium cups, shot glasses, and napkins.
Whether it’s strict typography layouts or illustrative humor, every design here was built to survive the technical limitations of print while capturing the immediate attention of the consumer.
Typography & Layout
Retail-Ready Type Lockups In merchandise design, typography often carries the entire weight of the message. This collection focuses on commercial type treatments where hierarchy, kerning, and font pairing are the primary design elements. From vintage-inspired badges to modern streetwear aesthetics, these layouts are built to be legible at a distance and scalable across various print sizes.
Commercial Illustration
Adaptive Visual Styles Commercial art is not about having one style; it’s about having the right style for the market. This section highlights my ability to adapt my illustrative hand to fit specific demographics and occasions—ranging from detailed line work for holidays to bold, graphic shapes for party merchandise. The goal is always the same: create imagery that resonates instantly with the target consumer.
Humor & Voice
Copywriting & Cultural Relevance A great design gets a look; a great joke gets the sale. I frequently contribute to the copywriting process, leveraging internet culture, trends, and wit to give products a distinct voice. These designs showcase the intersection of sharp visual timing and relatable humor, proving that personality is a critical metric for conversion.
Product Application
From Screen to Shelf A digital file is only successful if it survives the manufacturing process. This gallery demonstrates my understanding of technical constraints across different substrates. Whether printing on porous foam coozies, curved stadium cups, or textured napkins, I engineer every asset to ensure clean bleeds, proper ink density, and high-impact readability in the real world.
