Original ideas; enhanced by AI.
The Goal: Apply a cinematic approach to social media. I wanted to use my background in film to direct AI tools—treating them like a virtual production crew—to create original, high-concept posts for the holiday season.
The Result: A fully produced social series where human creativity led the tech. I used Google Gemini and ChatGPT for scripts and Adobe Firefly, Google Speech, Google Cloud, and Google Flow for raw assets, but the magic happened in post. I edited every image in Photoshop and cut the videos in Adobe Premiere, ensuring the final output matched my specific creative vision.
In a high-volume production environment, maintaining brand authenticity is paramount. I developed this seasonal toolkit to transition conceptual campaign visuals into a scalable digital ecosystem, incorporating platform-optimized assets, standardized color palettes, and diverse messaging strategies. This systematic approach ensured that every Christmas Eve touchpoint resonated with the target audience while reinforcing a cohesive and elevated brand identity across all channels.
I built this toolkit to show how I turn big campaign ideas into a consistent, multi-channel system. By combining brand photography with AI-driven motion tools, I created a video series designed specifically for high engagement and sound-off viewing. From technical motion specs to platform-specific strategies for Instagram and LinkedIn, this system ensures the brand stays elevated and recognizable everywhere it lives.
